IML helps Greene King net sponsor deal at Nottingham Forest
Greene King IPA has announced it will become the Official Beer of Nottingham Forest FC for the next three seasons. The deal, which starts in time for the beginning of the new Championship season, will see the award-winning brand take up pouring rights at The City Ground in Nottingham.
The three year sponsorship deal together with additional sponsorship of the Brian Clough Stand at the City Ground kicks off at an exciting time for the Club, with manager Billy Davies looking to improve on the excellent third place finish in the Championship for the 2009/10 season.
"We will all be raising a glass to Forest's return to the Barclays Premier League after a twelve year absence," said Greene King free trade sales director, Joe Parks looking ahead to next season.
The deal which was engineered by Surrey based IML Sports Marketing is part of Greene King IPA's ongoing investment in Nottingham and the region, where it is also the Official Beer of the Trent FM arena.
Greene King's free trade sales director Joe Parks said, "It is really exciting to have Greene King IPA as the Official Beer of Nottingham Forest. Nottingham is an important region for us and the success of our Trent FM Arena sponsorship has proven this. We look forward to selling more quality Greene King IPA through our sponsorship with Nottingham Forest and will certainly get behind the team and fans in their quest for promotion next season."
Mark Arthur, Chief Executive of Nottingham Forest, said "We are delighted to welcome Greene King IPA to The City Ground. We are looking forward to what will hopefully prove to be a long and successful partnership for both parties."