IML Sports Consultancy

 Excite Rallye Raid - FIA World Cup For Cross Country Rally Series 2013 and Dakar 2014

First Official Video of the Team's New Car HERE

The Dakar Rally is internationally recognised as being the world’s most gruelling and arduous motorsport event, followed by billions globally on TV and throughout the media, as hundreds of competitors cover in excess of 9,000 kilometres in 14 days over some of the most hostile environmental conditions found anywhere.

Excite Rallye Raid is the first professional British Dakar Team, combining World class drivers with an experienced management, marketing and support crew, all working with the British purpose-designed and built RaBe Race Cars ‘D4_WN5’ vehicle, to bring together a remarkable opportunity to capitalize on the enormous exposure that the event generates.

Excite Rallye Raid Team, the all-British Dakar Rally team, is on the hunt for a Title Sponsor, with packages available from£50,000 in the prelimanry phase and £500,000 in the longer term partnerships.

The team has set its sights on being the British success story in the Dakar Rally and FIA World Cup for Cross Country Rallies.

Benefits to sponsors include the fact that TV coverage of each Dakar Rally reaches up to 2 billion viewers across 190 countries, an estimated value of €312,000,000.Excite Rallye Raid has also secured a seven-episode fly-on-the-wall documentary about the team and its preparations to be aired on a major European sports network.

Team Principal and driver John Hardy said: “Successful sponsorship is a true partnership for joint advantage. We are looking for a Title Sponsor who shares our passion and drive and is interested in the immense product exposure that is available. A sponsor-named team, competing in world class events, would be put to good use in advertising, hospitality and more. Secondary sponsors are also welcome to approach us, there are opportunities to suit many budgets.

Excite Rallye Raid forms the working and advisory base of a titled team, we have the experience and knowledge. Our management is rigorous in driving value from financial involvement, tailoring a package to suit goals & budgets and create mutual benefits. Our hospitality, both on-event and during the closed season, can provide unique experiences that only sponsoring a high-profile Dakar team can bring. Sponsorship of the Excite Rallye Raid Team will provide a wide selection of opportunities to raise brand awareness, both at  home and internationally.”

There is a two phase programme as the team develpops and competes in the World Rally Series starting in Abu Dhabi in March of 2013 and running through to 2015. (See details Below)

More details are available in the document below or contact Dean Falkner on 07841 974376 for an informal discussion. Alternatively email him - dean@imlsportsmarketing.com