Dakar Rally BritishTeam Excite Rallye Raid On the Hunt for Title Sponsor

Excite Rallye Raid Team, the all-British Dakar Rally team, is on the hunt for a Title Sponsor, with packages available from around £2.1 to £9.9 million from one to three years.

The team has set its sights on being the British success story in the Dakar Rally and FIA World Cup for Cross Country Rallies.

Benefits to sponsors include the fact that TV coverage of each Dakar Rally reaches up to 2 billion viewers across 190 countries, an estimated value of €312,000,000. In addition the team is prepared to offer some exciting activation and leverage opportunities to any major sponsor wanting to get behind the team.

Excite Rallye Raid has also secured a seven-episode fly-on-the-wall documentary about the team and its preparations to be aired on a major European sports network.

The sponsorship is phased over three years, with phase 1 being set at around £2.1 million

Team Principal and driver John Hardy said: “Successful sponsorship is a true partnership for joint advantage. We are looking for a Title Sponsor who shares our passion and drive and is interested in the immense product exposure that is available. A sponsor-named team, competing in world class events, would be put to good use in advertising, hospitality and more. Secondary sponsors are also welcome to approach us, there are opportunities to suit many budgets. Excite Rallye Raid forms the working and advisory base of a titled team, we have the experience and knowledge. Our management is rigorous in driving value from financial involvement, tailoring a package to suit goals & budgets and create mutual benefits. Our hospitality, both on-event and during the closed season, can provide unique experiences that only sponsoring a high-profile Dakar team can bring. Sponsorship of the Excite Rallye Raid Team will provide a wide selection of opportunities to raise brand awareness, both at home and internationally.”

Contact: Dean Faulkner at IML Sports Marketing. Tel: 07841 974376 or email dean@imlsportsmarketing.com for more details and information.


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